May 23, 2014
Whether you’re a new grad fresh out of school or an old timer like me, its time to update that resume reel!
* Reel them in ASAP.
Make sure you update your reel with your most recent project(s) on display. Employers love seeing your latest work and having an up-to-date reel shows you take the time to create new projects and take pride in showing off your hard work. Always try to show off your projects from after college. Doing this shows that you have experience outside of a classroom environment, and that you take time out of your day to create new on-going projects.
* Create a call-to-action! No brainer? Yes. Does everyone do this? No.
Make sure your email, phone number and/or social media site is clearly shown somewhere in your video for employers to contact you if interested in learning more (which they will, if you take our advice!)
* Simply Put: Make your reel shorter.
It’s a proven fact, anything longer than 2 minutes, and you’ll start losing the viewer’s attention. So make sure your content is not only intriguing and sleek, but within a 2-minute time frame. If need be, have someone review your reel and give feedback, they might just catch something you missed.
* Be specific.
what exactly did you create in the clips? Give Credit where credit is due. Making sure you credit those who helped create your project(s) is important and shows you’re a team player. Whether you list them at the end credits or the the intro, don’t forget to give props to those who have helped you.
* Must Haves.
If you don’t have an online link to where employers can search and view more of your work, (along with an online portfolio) your chances of getting hired go down drastically. Creating a platform where potential employers can get in contact with you and search through your projects is essential and proves you take your profession serious. Serious enough for them to pay you for it.
* Pay Attention.
Making sure your audio and design are on point, is priceless. It inevitable reflects your brand as an artist. Have as many people review your work as possible- whether it be your friends, family, colleagues, boss, mentor… shoot- even a random neighbor, the more eyes and reviews, the better.
* Know your Client(s). Know your ideal clients and cater to their needs.
Ask yourself: Will they be interested in viewing a corporate video? Are they more interested in seeing a commercial or film? Is your portfolio laid out explaining the case study “problem” and solution, or just showing off the bells and whistles? They want to hire not just artist but business-minded creative, who can listen to their needs and visually produce a piece to help solve a problem and / or reach a specific demographic.
* Does it work?
Make sure your files play properly, regardless of an employers online connection. Ensuring your video loads quickly and efficiently is something that can at times may be overlooked, but from the employer’s standpoint, never forgotten. So pay attention to the output and how you are saving your work, as well as how you plan on sending it.
Additional Resources for creating an Unforgettable Demo Reel: