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Animation has always been a crucial part of storytelling. It’s safe to assume that from 2016 on, designers will be looking at ways to create animations that require less time to create but have a more attractive design.

So, you can expect to see a mix of 2D and 3D motion graphics that create the perfect balance between depth and flatness for a unique visual aesthetic this year.

As web technologies advance, designers will have to abandon Flash in favor of HTML, CSS and JS motion graphics, with most websites using animation to enhance the user experience as well as user interfaces (UI).

Another emerging trend are logos that can be translated into icons, animated GIFS, or even emojis.

Finally, animated documentaries have also gained in popularity this year. The future is definitely bright for motion graphics as a whole.

Simplified Iconography

For a while now, the design community favored a simplified, stroke-based design, which is perceived to be modern, effective, and visually appealing.

When it comes to logos, the simpler the logo, the more it can be used in new and creative ways to build brand awareness. Static logos are slowly fading away, giving rise to clean and minimal designs that can be turned into completely different forms of art.

animated logo
Flat Logo Opener by bma-prod

Simple iconography can also be used in short promotional messages as well as opening titles, keynotes, and more.

Here are the rest of the hottest motion graphics trends from this year you should keep an eye out for…

 

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