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by Blag Ivanov, Videomaker

Choosing the right music–whether you’re playing DJ around your friends, or doing something more serious like working on a video for a client– can be a hard choice. Our tastes in music are subjective and sometimes difficult to explain. People might like a song or artist for a variety of reasons, but that isn’t to say that consensus is impossible. The sections below explain different ways of analyzing musical candidates and connecting them to your video.

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Genre, Instrumentation, and Dynamic Range

You should base your genre, instrumentation and dynamic range choices around the concept of the video. Consider the scene’s qualities and ask questions like: is it fast or slow, fluid or cinematic? Does the video have a defined pace that builds to a head?

Genres and instrumentation are closely tied and also vary depending on period. Contemporary genres include modern pop music, electronic music, rock, and hip-hop. Older genres include and are not limited to: classical, jazz and classic rock.

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