By: Harley David Rubin
Would YOU like a job you can do from home, in your jammies, on your own schedule? Doesn’t that sound great? Then consider becoming a freelancer!
Just know — there’s no starting salary, no benefits, no support staff, and no free coffee. And no clients or leads.
But if you follow my exclusive, six-step program, you too can answer the “what do you do?” question by saying “I’m freelancing right now” (instead of “I got laid off” or “I’m between jobs”) — and really mean it.
Step 1: Decide who you are.
Are you your company? By that I mean, are you going to use your own name or come up with a name for your one-man-band of an agency?
You don’t NEED a fun and creative name — but then again, you might want one to show that your freelance services are going to be unique and memorable. It doesn’t have to be “Scrumptacular Marketing,” but it should at least hint at what you do.
(ASIDE: Three of my all-time favorite agency names are WONGDOODY, Wexley School for Girls, and Kowloon Wholesale Seafood Co. And a new runner-up is my old friends at Spark in PA, who recently re-branded as Lehigh Valley Mining & Navigation.)
Also — will you be a real company? Inc.? LLC? If you’re going full-force at it and you’re totally committed to full-time freelance, making yourself “legal” is worth considering.
MOST IMPORTANTLY, Google whatever name ideas you have before you pick one and get business cards printed. You don’t want to copy someone else’s identity, or be affiliated with someone or something that you don’t want to be.
Step 2: READ MORE here